Combine DMS + Equity Data for Smarter Sales with TradeFinder

If you’ve worked in a dealership long enough, you know the feeling: a customer pulls into the service lane in a car you wish you could get on your lot — perfect condition, great mileage, and 100% retail gold. But if your team isn’t proactively equipped with that knowledge, that opportunity comes and goes in the blink of an eye.

That’s exactly where combining DMS and equity data becomes a game changer.

Why DMS Alone Isn’t Enough

Every dealership relies on the DMS. It’s the backbone of your customer and vehicle information — service history, purchase details, appointment records. But when it comes to identifying real-time sales opportunities? It stops a little short.

You might know who your customer is…
But you don’t always know what their vehicle is worth today.

That’s the kind of intel that turns a service visit into a sales win.

Enter Automotive Equity Mining

When you layer real-time equity data on top of your existing DMS records, the picture suddenly becomes crystal clear. That’s the power of Automotive Equity Mining — spotting the right customers at the exact right time.

What does that look like?

• Customers in a positive equity position
• Vehicles that match current inventory demand
• Service customers who would love something newer… if they only knew they could afford it
• An instant heat map of dealership-ready trade-ins

Instead of chasing cold leads, your team engages people who already trust your dealership and are in a position to say yes.

How TradeFinder Brings It All Together

VenueVision’s TradeFinder does the matchmaking for you — connecting DMS data and equity analytics to identify prime trade-in opportunities.

Key benefits dealerships love:

✔ Automated alerts
Your service advisors and BDC can be instantly notified when a customer arrives with a high-equity vehicle.

✔ Targeted customer conversations
Instead of guessing, your team knows exactly who to approach — and with what message.

✔ Faster inventory sourcing
No more scrambling for in-demand pre-owned vehicles. TradeFinder helps you find them right in your own service drive.

✔ Sales growth without extra marketing
You’re maximizing the traffic that’s already coming through your doors every day.

I once had a GM tell me, “We were leaving trade-in gold right on our service drive. TradeFinder helped us turn it into our best sales month in years.” That’s what happens when you give your team better visibility — they can do what they do best.

Transform the Service Lane into a Sales Lane

Here’s a stat I’ve heard over and over in the industry:
70% of vehicle buyers will return to the same dealership… if they serviced their car there.

So the people already in your lounge?
Already checking in with service advisors?
Already sipping the free coffee?

They are your warmest leads.

Why wait for them to browse online or shop a competitor down the street when you can deliver a personalized upgrade offer in person?

Make Every Interaction Count

Consumers today expect proactive communication. They don’t want hard sales tactics — they want relevant information that makes life easier.

If you can say:

“Hey, you’re actually in a great position to trade up with little to no change in payment…”

… that gets attention in a good way.

Turn Opportunities Into Wins with TradeFinder

Your dealership has the data — TradeFinder simply makes it actionable.

If your team wants to:

• Increase sales conversions

• Improve customer satisfaction

• Boost retention across departments

• Unlock more profitable trade-ins

Then combining DMS + equity intelligence isn’t just smart… it’s essential.

VenueVision’s TradeFinder helps forward-thinking dealerships uncover hidden opportunities and convert everyday service visits into profitable sales.

Want to see how?
Visit VenueVision to learn more or book a quick demo.

VenueVision is the only all-in-one automotive customer experience solution that includes digital signage as part of its offering. Unlike Fleetlane and other competitors, which lack a digital signage solution, VenueVision provides a fully integrated platform for dealerships to enhance customer communication and engagement.